Answering your frequently asked questions about our artisan program
What is the Benchmark Artisan Program?
The Benchmark Artisan Program is a community for woodworkers and craftspeople. We give members access to a well-equipped workshop with world-class tools and equipment as well as a high-end gallery to sell their work. We offer membership levels to accommodate both the full-time and part-time artisan. Our goal is to provide you with a beautiful, safe, collegial space, where you can continue to hone your skills, work with others who share your passion and get your creations in front of people who will love them. For those artisans who already have their own shop but want to sell through the Benchmark gallery or online, we have a Curation Team made up of industry professionals, interior designers and marketing specialists that reviews submitted pieces and offers qualified pieces the opportunity to be sold in our gallery or on-line via the regularly updated Benchmark website.
What are the benefits of being a benchmark artisan?
- Access to world-class equipment such as the Felder K945 sliding table saw with the Preventive Contact System (think SawStop on steroids), Powermatic 16 inch jointer and 25" planer, a 37 inch widebelt sander, and more.
- Priority access to our educational workshops, special guest speakers and other events.
- Exposure to a curated customer base including interior decorators and their clients who value craftsmanship.
- Access to collaborative opportunities with other artisans and custom commissions.
- Marketing support — we help tell your story and highlight the quality of your work.
- Monthly reviews of what is selling in the gallery and online and mentoring for those who would like to learn more about the business of selling their work.
- Being part of a community of makers who share a passion for quality and creativity.
How do i apply?
- To work in the Benchmark workshop, leave us a message on the website and we will answer any questions you may have, get a sense for your experience and what you want to accomplish and discuss the membership level that best meets your needs.
- To apply to sell your work in the Benchmark gallery or online, please submit an application through our website's Artisan Program page, including photos of your work, a bio, and links to your website or portfolio.
- Tell us about your process, materials, and what inspires your work.
- Applications are reviewed on a rolling basis, and we will follow up to discuss next steps if there’s a fit.
Is my work guaranteed to sell in the Gallery or online?
All pieces submitted for sale in our gallery and online store are reviewed by our Curation Team to ensure they meet Benchmark's high quality standards and aesthetic. While not all submissions are guaranteed to be accepted, once your work is chosen, we actively market it. We promote these pieces to our local community and reach out to interior designers in New Jersey, NYC, and Philadelphia to maximize the exposure and sales potential of your work. Of course, if an item hasn’t sold after a reasonable period (typically 2-4 months, depending on the item), we’ll reach out to discuss options — such as returning the piece, refreshing the display, or adjusting the pricing.
can i sell the same piece elsewhere?
Yes, we understand that many artisans sell their work in multiple venues. We simply ask that pieces committed to Benchmark for display/sale in the gallery are exclusive to us during the display period, and that pricing is consistent with other venues to maintain fairness. We believe that a key value provided to Benchmark artisans is that your work is available six days per week, without the need to rent space at a farmers market or sit with your work hoping to sell. Rather, you can spend your precious time building the art that you love and leave the selling to us.
how do i upload my work to the online store site?
Once one of your pieces has been approved by the Curation Team, we will provide you with access into the online gallery to upload and update your pieces. You will receive an email being invited to become an Artisan as part of your onboarding process that allows you access. You will need to create or log in to your ArtCloud account, which we can help you set up. You will have free access to upload work but to manage invoices and certain other features, you may need to obtain a subscription. If you believe you are missing this email invite, please contact Chloe at Benchmark so we can get you the information to help you start selling ASAP.
can i sell in the Benchmark gallery or online if my piece was not made in the benchmark workshop?
Yes, you can sell in the Benchmark gallery or online even if your piece was not created in our workshop. We welcome submissions from all artisans, regardless of where their work was crafted. However, all pieces must pass through our curation process, which ensures that they align with the aesthetic and quality standards of Benchmark. This process helps maintain the cohesive and curated feel of our gallery and online store. Please keep in mind that those who participate in the workshop community enjoy a more favorable consignment rate.